You are hired as an assistant brand manager for a popular consumerproduct. One day in an emergency meeting, the brand manager informsthe group that there is a problem with one of the suppliers and that hehas decided to send you over to the manufacturing facilities toinvestigate the problem. When you arrive at the plant, you learn that akey supplier has become increasingly unreliable in terms of quality anddelivery. You ask the plant manager why the plant doesn’t switchsuppliers, because it is becoming a major problem for your brand. Heinforms you that the troubled supplier is his cousin, whose wife hasbeen very ill, and he just can’t switch right now. What course of actionshould you take?
You are hired as an assistant brand manager for a popular consumerproduct. One day in an emergency meeting, the brand manager informsthe group that there is a problem with one of the suppliers and that hehas decided to send you over to the manufacturing facilities toinvestigate the problem. When you arrive at the plant, you learn that akey supplier has become increasingly unreliable in terms of quality anddelivery. You ask the plant manager why the plant doesn’t switchsuppliers, because it is becoming a major problem for your brand. Heinforms you that the troubled supplier is his cousin, whose wife hasbeen very ill, and he just can’t switch right now. What course of actionshould you take?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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| You are hired as an assistant brand manager for a popular consumer product. One day in an emergency meeting, the brand manager informs the group that there is a problem with one of the suppliers and that he has decided to send you over to the manufacturing facilities to investigate the problem. When you arrive at the plant, you learn that a key supplier has become increasingly unreliable in terms of quality and delivery. You ask the plant manager why the plant doesn’t switch suppliers, because it is becoming a major problem for your brand. He informs you that the troubled supplier is his cousin, whose wife has been very ill, and he just can’t switch right now. What course of action should you take? |
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