Compare and contrast LESSON 4: INTRODUCTION OF AN ENTERPRISE BUSINESS PLANLet us recall what you have learned from the previous module. Using a Venn Diagram, compare andcontrast the primary sources and secondary sources which we use in generating data for our business. You canuse examples for each as well.Primary Data SourceSecondary Data Source

Primary Data Sources - Surveys, observations, experiments, questionnaires, focus groups, interviews,…

Answered: LESSON 4: INTRODUCTION OF AN ENTERPRISE…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Create an Operational plan Your operational plan should include key processes,structures and strategies involved in the transformation ofinputs into outputs. Where possible, a transformationmodel may be used to demonstrate this process. Thebusiness approach to planning and management ofproduce and services may also be included
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We do a business model study because... How do we perceive our business solution? Will this provide us with information that is beneficial to our organization?

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