19- When the customer uses facts, figures and products performance before making a purchase decision it is called as a. Environmental motive b. Rational motive c. Social motive d. Emotional motive
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- Q3: How would you interpret the given output? Variable Cronbach's Alpha Brand Image Brand Loyalty Brand Awareness Brand Equity Brand Image 0.891 0.879 Brand Loyalty 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.360 0.198 0.8727. Select the item that does not match with one another: Group of answer choices Cause and effect diagram – synergy FFA Diagram – “tug of war” like analysis Pareto Analysis – out of control Histogram – data presentationQ:2 Case Scenario: This research aims to examine the impact of celebrity credibility on consumer-based equity of the endorsed brand. The mediating role of brand credibility and the moderating role of the type of branding (parent versus sub-brand) employed by the endorsed brand on the endorser credibility-brand equity relationship are also to be examined. The endorser credibility-brand equity relationship was developed using associative learning principles whereas the brand signaling theory is applied to examine the mediating role of brand credibility. The conceptual framework was tested using a field experiment. Data were collected using a mall-intercept approach at a shopping centre from a sample of consumers in a metropolitan Australian city. The data were analyzed using structural equation modeling. Results suggest endorser credibility has an indirect impact on brand equity when this relationship is mediated by brand credibility. However, the “endorser credibility-brand credibility”…
- Q1. Differentiate between a suggestion impulse and a planned impulse. Note: it is important that you consider using examples when responding to this question.Research Title: The Impact of Logistics and Supply Chain Management on Business Performance. explain the following Validity: Content Validity Construct Validity Criterion-related Validity Reliability: Internal Consistency Test-Retest Reliability Inter-rater Reliability Ethical consideration: Informed Consent Confidentiality Data Accuracy and Integrity Minimizing Harm Respect for Participants Beneficence Transparent Reporting Compliance with Ethical Guidelines Debriefing Data Dissemination Limitation and contribution of the study Limitations: Sampling Constraints Measurement Challenges Temporal Factors Causality and Correlation Contributions: Insights into Online Education Dynamics Informing Academic Support Services Future Research Pathways Decision-Making for Academic Policies Methodological ContributionsCase Discussion Questions -What features matter to customers, and which do not? -What would the optimal wearable look like? -Are you worried at all about the sample—are customers who visit the retailer representative of those who might purchase online? -If you were to cluster the customers first, and then run a separate conjoint on each cluster, do you think the results would vary? Could the company create different wearables to satisfy multiple segments? -What features do you wish the company had included that might appeal to customers more?
- uestion 6 If a pattern of purchase of two products are seen to be made together or closely follow one another, the best method to strategically analyze this purchase pattern would be with: A. Link Analysis B. Case based reasoning C. Sequence analysis D. Cluster analysis3. Thomas tries to identify potential retail properties. He is tired of lugging around a digital camera on location site visits, so he decides to buy a new cell phone with a high-quality digital camera. This was prompted by ________. a. Need recognition ! b. Evaluation of alternativesExplain or define each of these terms:b. Minimax regret
- Question 4. What role does an operational concept definition play in planning a research project?How could Michael Porter ideas (The Porter's 5 forces model) can be relevant to markering and sales?a. Create 10 question (5 scala likert) about packaging color on customer buying behaviour. b. Create 10 question (5 scala likert) about packaging material on customer buying behaviour. c. Create 10 question (5 scala likert) about packaging design on customer buying behaviour.
