1a) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the unprepared image"   1b) Which of the following brand extensions would be the best fit for this Jackery Explorer 1000 Portable Power Station product? (Highlight one answer)  Portable Electric Margarita Machines Portable Electric Coolers/Fridges Portable Electric Vacuum Cleaners Portable Electric Coffee Makers

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1a) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the unprepared image"

 

1b) Which of the following brand extensions would be the best fit for this Jackery Explorer 1000 Portable Power Station product? (Highlight one answer) 

  1. Portable Electric Margarita Machines
  2. Portable Electric Coolers/Fridges
  3. Portable Electric Vacuum Cleaners
  4. Portable Electric Coffee Makers

Explain your answer:

PREPARE FOR THE UNPREPARED
Jackery
POWER
OUTDOORS
00%
OSPLAY
FIRST AID
O Oun
PURE SINE-WAVE
110V, 1000W
Transcribed Image Text:PREPARE FOR THE UNPREPARED Jackery POWER OUTDOORS 00% OSPLAY FIRST AID O Oun PURE SINE-WAVE 110V, 1000W
Jackery Explorer 1000 Portable Power
Station
4.9 (151 reviews)
$ 999.00
3aG ker N
Description
INPUT
Jackery
INPUT
Ow
100%
OUTPUT
Ow
EXPLORER 1000
Jackery Explorer 1000 is one of the most powerful portable power stations. With
DISPLAY
1002Wh capacity, 1000W rated power (2000W surge power) and multiple output
AC
charge/recharge ports, it meets the power supply needs of higher and most power
DC
electrical appliances.
USB-C
12V,10A
5V,2.4A
Larger Capacity and Higher Wattages: 1002Wh(46.4Ah) lithium battery
quick charge 3.0
capacity, 1000W Rated Power and 2000W Surge Power.
PURE SINE-WAVE
110V,1000W
• Multiple Output Ports: Two USB-C, two USB, one DC carport & three AC
outlets (with the pure-sine wave). Going off-grid and being able to power your
cameras, computers, communication devices and also a CPAP and electric grill.
• Green Outdoor Power Solution: Efficient solar charging with MPPT built-in
makes it a solar generator 1000 for outdoor recreations. Charge the battery to
full around 8 hours by connecting two SolarSaga 100W with an adapter cable.
POWERING UP TO 8 DEVICES
"IT IS TRULY PORTABLE FOR
A VARIETY OF ACTIVITIES
AND HOME BACKUP POWER
3 WAYS TO RECHARGE
OWN THE LIMITLESS SOLAR POWER
PAR WITH 2 SOLARSAGAI0 PANELS, SOAK THE SUNLIGHT
• Portable and Compact: Weighs only 22lbs, it is carry-friendly with an easy-
THE RECHARGING TIME FRAME REFERS AS 0-80%
SOLAR PANEL
6.5H
carry handle.
WALL OUTLET
5.5H
• The LCD screen with charge/discharge data and battery life status.
Forbes +digitaltrends
TRAVEL MUG COFFEE MAKER ELECTRIC GRILL
BININS
CAR OUTLET
11.5H
13HRS
9.SCHARGES
SOMINS
Transcribed Image Text:Jackery Explorer 1000 Portable Power Station 4.9 (151 reviews) $ 999.00 3aG ker N Description INPUT Jackery INPUT Ow 100% OUTPUT Ow EXPLORER 1000 Jackery Explorer 1000 is one of the most powerful portable power stations. With DISPLAY 1002Wh capacity, 1000W rated power (2000W surge power) and multiple output AC charge/recharge ports, it meets the power supply needs of higher and most power DC electrical appliances. USB-C 12V,10A 5V,2.4A Larger Capacity and Higher Wattages: 1002Wh(46.4Ah) lithium battery quick charge 3.0 capacity, 1000W Rated Power and 2000W Surge Power. PURE SINE-WAVE 110V,1000W • Multiple Output Ports: Two USB-C, two USB, one DC carport & three AC outlets (with the pure-sine wave). Going off-grid and being able to power your cameras, computers, communication devices and also a CPAP and electric grill. • Green Outdoor Power Solution: Efficient solar charging with MPPT built-in makes it a solar generator 1000 for outdoor recreations. Charge the battery to full around 8 hours by connecting two SolarSaga 100W with an adapter cable. POWERING UP TO 8 DEVICES "IT IS TRULY PORTABLE FOR A VARIETY OF ACTIVITIES AND HOME BACKUP POWER 3 WAYS TO RECHARGE OWN THE LIMITLESS SOLAR POWER PAR WITH 2 SOLARSAGAI0 PANELS, SOAK THE SUNLIGHT • Portable and Compact: Weighs only 22lbs, it is carry-friendly with an easy- THE RECHARGING TIME FRAME REFERS AS 0-80% SOLAR PANEL 6.5H carry handle. WALL OUTLET 5.5H • The LCD screen with charge/discharge data and battery life status. Forbes +digitaltrends TRAVEL MUG COFFEE MAKER ELECTRIC GRILL BININS CAR OUTLET 11.5H 13HRS 9.SCHARGES SOMINS
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