2 pts Panera's promise to" serve delicious food that is better for you, for our associates, and for the world we live in" is their value proposition production concept segmentation strategy market offering sll concept Question 3 2 pts French Wine producers operate with the philosophy that they produce a great quality wine that is deeply rooted

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter23: Managing Vertical Relationships
Section: Chapter Questions
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Question 1
2 pts
Panera's promise to
serve delicious food that is better for you, for our associates, and for the world we live in" is
their
value proposition
O production concept
O segmentation strategy
O market offering
selling concept
Question 3
2 pts
French Wine producers operate with the philosophy that they produce a great quality wine that is deeply rooted
in their traditions, and that the world should appreciate their wine the same way they have been for centuries.
This philosophy aligns with
societal marketing concept
selling concept
production concept
marketing concept
O product concept
Transcribed Image Text:Question 1 2 pts Panera's promise to serve delicious food that is better for you, for our associates, and for the world we live in" is their value proposition O production concept O segmentation strategy O market offering selling concept Question 3 2 pts French Wine producers operate with the philosophy that they produce a great quality wine that is deeply rooted in their traditions, and that the world should appreciate their wine the same way they have been for centuries. This philosophy aligns with societal marketing concept selling concept production concept marketing concept O product concept
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