Activity 1. To learn more about what community or customers' needs are, product needassessment survey is important. The results of the survey then guide future action.Generally, the needs that are rated most important are the ones that get addressed.As would-be entrepreneur, make10 items customer product surveyquestionnaire. Focus on the following guidelines:1. Give a brief description about the product.41 2. Give directions as to how the customers will answer the questionnaire.3. The statement should be in a question form.4. Use a 4 point likert scale, 4 as the highest and 1 as the lowest e.g. 4 - verypositive, 3 – somewhat positive, 2 somewhat negative. 1 very negative. You mayuse other rating scale.5. The questions should focus on:a. Reaction about the product/serviceb. Characteristics/features of the product/servicec. Product innovationd. If the product/service will meet the customer's neede. The value of the product/servicef. If the customer will buy the product once it is available in the marketg. If they will recommend the product to their friendsh. If they will replace their existing product once your product is available inthe marketi. The features/characteristics they like about the productj. Suggestions to improve the product/service

1. Our products is a portable mini rechargeable body massager. A mini portable body massager will…

Answered: 2. Give directions as to how the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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33. Which of the following needs deal with achieving one’s full potential, including creative activities? a. Physiological needs b. Self-Actualization needs c. Safety needs d. Social needs 34. Which of the following is / are feature/s of science? a. Body of knowledge is developed systematically b. It is based on observations, measurement, and experimentation c. All of the given options d. Inferences are drawn based on data analysis
1. based on the attached article McKinsey’s analysis has found companies that invest in innovation during a crisis outperform the competition on market capitalization by 10 percent; investing in innovation after a crisis gives them a 30 percent advantage. Considering this statement, and using relevant frameworks, examine the role of operations managers in product development and provide recommendations for strategies that can be implemented to enhance innovation in the consumer goods industry. 2. Shigeo Shingo and Taiichi Ohno are credited as the quality gurus behind the Toyota Production System (TPS) a widely recognised production system. Examine the relevance of the JIT approach in product development within the consumer goods sector. Make use of relevant examples.
15. A manager of a store wants it to be the sales leader in the region. In order to achieve this goal, the manager must analyze data to determine whether objectives have been met, efficiencies achieved, and goals obtained. Which tool should this manager use for this assessment? A:Key performance indicators (KPIs) B:Revenue growth rate (RGR) C:Customer lifetime value (CLV) D:Customer acquisition cost (CAC)
Business is offering daycare services for dogs. What would be a good Mission Statement for new company offering doggy daycare. whats a good catchy statement directed to your customers about the services of doggy daycare. What could be some Goals and Objectives Include between 6 strategic goals Goals must be measurable Include a Table or Chart
Please do not give solution in image format thanku PROJECT :ISO 9000 OR TQM 4. What is total quality management? a) What is the purpose of embracing Total Quality Management ? b) What is/are the benefit/s practicing total quality management in your organization 5. Your proposal & arguments (refer to, your task)
Q3- From the Learning Activity titled “Privacy Protection,” (please see the attached notes) identify two of the U.S. Federal Privacy Rights and Laws listed. Now, imagine you are a business analyst. What are some considerations you would make to ensure customer data is protected? In terms of creating a privacy policy, who would you involve in this process and why? If a manager asked you to provide him with a list of all customer emails for a marketing campaign, how would you respond? How would you determine if providing the list would be a violation of the company’s privacy policy? Note- Privacy Protection is attached to view.
1. Read the following scenarios and explain what level of need analysis is mentioned. a. Main duties of customer service officers are handling customer complaints and direct them to correct department. In dealing with this duty they need be good communicators, empathetic and should have the correct technical information about the products. b. In the analysis of customer service department performance appraisals, HR manager identified many customer service officers do not have clear understanding about technical aspects of the products. c. ABC company is large consumer appliance retailer, recently they identified large number of complaints in social media pages from customers. The main reason was poor after sales service offered by the company.
12. Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?
Q) Answer all 3 mcqs write only answers 1)Which one of the following statements would be considered false in regards to the concept of non-core technologies? Non-core processes are conducted by HR departments. Non-core technology is a department work process. Accounting departments belong in the non-core technology group of an organization. Research and development does not belong in the non-core group of work processes because this department is where ideas are transformed into new products. 2) Forces for change include: Technology All of the given options Competitive environment Social trends 3) Rational decision-making approach ideally implies ______ decisions. Programmed Non-programmed Rational Non-rational
1. What do you think are the challenges and risks associated with developing new products and services? Give at least five challenges and risks. 2. Identify the three product attributes - Quality, Features, Style and Design of a Laptop product. 3. Identify the three product attributes - Quality, Features, Style and Design of an Internet Service Provider product.
Business case, Sustainable Products E-commerce Store: As more people become environmentally conscious, there is a growing demand for sustainable products(sustainable pet products, clean beauty products, green technology, zero waste products, sustainable clothings and eco friendly home goods). An e-commerce store that specializes in eco-friendly products can be a profitable business idea. Q1) Give potential resources for this case Q2) what are the objectives based on what’s our specific goal, how we measure our objective, what is achievable and why it will be relevant.
Assume that you have been appointed as the head of a business unit in a major corporation. Over time this business unit has steadily been losing customers, rating the service delivery of this unit as “shocking” and “poor”. Your mandate is to improve service delivery and to re-establish a service culture. Q.1 Explain what is meant by ‘service culture Q.2 Explain below sins of service/poor service that Mandate are not aware of that is possibly happening in the business unit. - Apathy - Brushing customer off -coolness toward customers -Treating customer condescendingly -Roots syndrom

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