Part 1: Analyze (300 words) The first part of this assignment asks you to write a 300-word analysis of the attached home page for Midland Tools (a Courtenay hardware store). While the home page notes that their new website is currently under construction, that has been the case for more than three years! There are no specific requirements for your analysis, but you might focus on any of the ideas we’ve discussed so far this semester, including: • Is AIDA used? • Is the writing concise? • Is the navigation simple? • Is the language appropriate? • Who is the intended audience? • What is the site’s primary purpose? • Does it use the platform effectively? • Which rhetorical strategies are at work? • Are parallelism, lists, and headings used? • What are its general strengths and weaknesses? *This is not a list of questions for you to answer, just a list of things you might focus on! DO NOT try to discuss all of these ideas in 300 words!* Your analysis should be written in full sentences and paragraphs but there are no other formatting requirements. Remember there is an important difference between summary and analysis. Summary simply states what the webpage contains—don’t do this! Analysis, by contrast, works to explain how the webpage content is composed and how it is successful (or not) at delivering its message— do this! Focus on analysis, not summary.
Part 2: Revise (nine sentences; roughly 200 words) The second part of this assignment asks you to identify what you think are the three most important problems with the webpage’s written content, describe why each one is important, and explain how you would fix each one. • What would be the top three things you would focus on when revising the page? • Why are those three the most important problems? • How would you fix each one? Write three sentences for each of the 3 key things you think should be fixed: 1. one sentence identifying the problem. 2. one sentence explaining why you think that problem is one of the most important to fix. 3. once sentence showing or telling how you would fix the problem. For example, if the first thing you identified was a problem with the formality of the language, your answer might look something like the following: (This is just an example! Don’t copy this!!) Part 2 1. The language used on this site is too formal. This is important because the intended audience would expect this website to be less formal and more conversational, so a formal tone will create disinterest among the audience. One way to fix this problem would be to replace the word “apotheosis” with “climax” and the word “derisory” with “inadequate.” 2. [this would be three sentences about another problem you identified] 3. [this would be three sentences about another problem you identified] *Remember to focus on what you think are the three most important problems. If there is one misplaced comma, for example, is that a major problem? Probably not. But if there are repeated punctuation errors (misplaced commas, misused semi-colons, incorrect use of ellipses, etc.), then you could certainly identify punctuation errors as one of the three most important problems.
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Question

Part 1: Analyze (300 words) The first part of this assignment asks you to write a 300-word analysis of the attached home page for Midland Tools (a Courtenay hardware store). While the home page notes that their new website is currently under construction, that has been the case for more than three years! There are no specific requirements for your analysis, but you might focus on any of the ideas we’ve discussed so far this semester, including: • Is AIDA used? • Is the writing concise? • Is the navigation simple? • Is the language appropriate? • Who is the intended audience? • What is the site’s primary purpose? • Does it use the platform effectively? • Which rhetorical strategies are at work? • Are parallelism, lists, and headings used? • What are its general strengths and weaknesses? *This is not a list of questions for you to answer, just a list of things you might focus on! DO NOT try to discuss all of these ideas in 300 words!* Your analysis should be written in full sentences and paragraphs but there are no other formatting requirements. Remember there is an important difference between summary and analysis. Summary simply states what the webpage contains—don’t do this! Analysis, by contrast, works to explain how the webpage content is composed and how it is successful (or not) at delivering its message— do this! Focus on analysis, not summary.
Part 2: Revise (nine sentences; roughly 200 words) The second part of this assignment asks you to identify what you think are the three most important problems with the webpage’s written content, describe why each one is important, and explain how you would fix each one. • What would be the top three things you would focus on when revising the page? • Why are those three the most important problems? • How would you fix each one? Write three sentences for each of the 3 key things you think should be fixed: 1. one sentence identifying the problem. 2. one sentence explaining why you think that problem is one of the most important to fix. 3. once sentence showing or telling how you would fix the problem. For example, if the first thing you identified was a problem with the formality of the language, your answer might look something like the following: (This is just an example! Don’t copy this!!) Part 2 1. The language used on this site is too formal. This is important because the intended audience would expect this website to be less formal and more conversational, so a formal tone will create disinterest among the audience. One way to fix this problem would be to replace the word “apotheosis” with “climax” and the word “derisory” with “inadequate.” 2. [this would be three sentences about another problem you identified] 3. [this would be three sentences about another problem you identified] *Remember to focus on what you think are the three most important problems. If there is one misplaced comma, for example, is that a major problem? Probably not. But if there are repeated punctuation errors (misplaced commas, misused semi-colons, incorrect use of ellipses, etc.), then you could certainly identify punctuation errors as one of the three most important problems.

Accepted Answer

The objective of the question is to analyze the home page of Midland Tools and identify its…