4. About 10 years ago, the POM Pomegranate Juice brand was created by a middle-aged couple in Nebraska. Their business started small and then began to skyrocket after news spread of how great pomegranate juice is and also, how healthy it is. Now, brands such as Nantucket Nectars, Ocean Spray, Minute Maid, and more have created their own pomegranate mixtures. What has happened to the supply of pomegranate beverages as a result? Show the shift in supply and name the determinant.

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