In your first week as a Digital Marketing Consultant for MMB, the CEO inquires on a cheaper alternative to the previous recommendation of using an address list and sending out physical promotional mailing material in the mail. Using the case study as a guide to help support your answer, write a brief report to the CEO on choices available to MMB for acquiring new visitors and customers to the company website. In your report, consider the results of MMB’s earlier print mail advertising campaign and briefly describe some potential benefits of the proposed solution.
In your first week as a Digital Marketing Consultant for MMB, the CEO inquires on a cheaper alternative to the previous recommendation of using an address list and sending out physical promotional mailing material in the mail. Using the case study as a guide to help support your answer, write a brief report to the CEO on choices available to MMB for acquiring new visitors and customers to the company website. In your report, consider the results of MMB’s earlier print mail advertising campaign and briefly describe some potential benefits of the proposed solution.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In your first week as a Digital Marketing Consultant for MMB, the CEO inquires on a cheaper alternative to the previous recommendation of using an address list and sending out physical promotional mailing material in the mail. Using the case study as a guide to help support your answer, write a brief report to the CEO on choices available to MMB for acquiring new visitors and customers to the company website. In your report, consider the results of MMB’s earlier print mail advertising campaign and briefly describe some potential benefits of the proposed solution.
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