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- Which element of the promotional mix gives the buyer the most power to express their personal views? Question 8 options: a) Advertising b) Social media c) Public relations d) Sales promotion Question 9 (2 points) A small retail company in the state of Montana has sold $20,000 in total industry revenue of $80,000. What is their market share? Question 9 options: a) 25% b) 16% c) 20% d) 32%Part 1 :Thinking back to the three broad advertising/promotional objectives discussed in the lecture and the textbook, what is the primary.advertising/promotional objective for this John Deere print ad "It's really a hybrid of man and machine"? Provide your reasoning for why this is the primary objective.[John Deere text: Blending your input and our innovation, we didn't just build a hybrid that's more fuel-efficient, we also built a machine that's more productive.The responsive powertrain and hydraulics of the 644K Hybrid Wheel Loader enable you to move more material, while making bucket loading seem effortless. Plus, a noticeably quieter drivetrain and 25% reduction in fuel consumption mean you'll not only be more productive, but also more comfortable and profitable. It's why the 644K Hybrid Wheel Loader offers the perfect combination of features for you, and your business. To learn more, see your dealer or visit our website.] Part 2: Name two advertisement execution styles that are…Q: What do you understand by “stopping and pulling” power of an Advertisement? Add Examples.
- 13. An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product? a. Business b. Process materials c. Raw material d. Convenience e. Consumer 14. If a brand is extended too many times, one major risk is that it can lead to _____. a. family branding b. brand dilution c. co-branding d. line extensions e. generic branding1. During a sales call, the Trendy Ties representative surprised the owner of Devin’s Clothing, a men’s fashion store, with the gift of a double-sided wooden tie rack. The rack was imprinted with the Trendy Ties logo. The tie rack is an example of a(n) a. continuity gift. b. premium. c. trade deal. d. advertising specialty. e. trade promotion. 2. The most common form of direct-mail advertising is the a. statement stuffer. b. brochure. c. self-mailer. d. broadside. e. sales letter.what is the name of websites, to run ads for free
- Unlike magazine advertising, radio advertising: Question 28 options: a) has high unit and production costs. b) has longer lead time. c) poses difficulty in communicating humor. d) provides maximum flexibility.Which element of the promotional mix is based on personal, paid communication between people? Question 1 options: a) Advertising b) Public relations c) Sales promotion d) Personal selling32- A type of retail promotion used as a temporary offer to customers, its objective is to achieve short-term goals of increasing sale is called _______ a. Sales promotion b. All of the options c. Retail mix d. Retail advertising
- 34. What can a business can do to make sure that their advertising and labeling areaccurate? a. Have an expert from different expertise that are related to the product check and monitor its contentb. Get a selected customers from the market see first the advertisement and labellingc. Compare your advertising and labeling versus the competitors to see if youare in the same line of wordsd. Have the staff from different department check the advertising and labelling for trial if its convincingQuestion# 2: Find three ads (print or TVC’s) bearing Product-specific profilesa licensee is emailing information regarding an open house for one of her listings. In addition to complying with state specific requirements for advertising, which of the following must also be included in the email? a) opt-out provision b) how the recipients name was obtained c) complete listing address d) listing sale price