A company's product site recently had failed API calls, resulting in customers being unable to check out and purchase products. This type of failure could lead to the loss of customers and damage to the company's reputation in the market. Which of the following should the company implement to address the risk of system unavailability?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A company's product site recently had failed API calls, resulting in customers being unable to check out and purchase products. This type of failure could lead to the loss of customers and damage to the company's reputation in the market. Which of the following should the company implement to address the risk of system unavailability? A. User and entity behavior analytics B. Redundant reporting systems C. A self-healing system D. Application controls ~If you could explain why for each choice, I’d really appreciate it. Thank youuu!
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