A consumer products company wants more creativity in its research and development operations. The company has spent large amounts of money on creativity training sessions that have helped somewhat, but the VP of research and development believes that the fundamental conditions must be altered to foster more creativity. 1. Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations. 2. Briefly explain how each condition might improve creativity.

A consumer products company wants more creativity in its research and development operations. The company has spent large amounts of money on creativity training sessions that have helped somewhat, but the VP of research and development believes that the fundamental conditions must be altered to foster more creativity. 1. Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations. 2. Briefly explain how each condition might improve creativity.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter11: Managing Change And Innovation

Section: Chapter Questions

Problem 6DQ

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