the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. a. Positioning b. Market segment c. Individual marketing d. Target marketing
the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. a. Positioning b. Market segment c. Individual marketing d. Target marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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___________ is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
a.
Positioning
b.
Market segment
c.
Individual marketing
d.
Target marketing
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