A gym membership charges their current members a monthly fee on the 1" of the month. Monthly churn rate (the probability of a member ending their membership) is 4%. Profit from the monthly membership fee is $10 per member; and the recruitment cost (advertising and promotions) for a new member are $200. What is the per member expected profit to the gym?

A gym membership charges their current members a monthly fee on the 1" of the month. Monthly churn rate (the probability of a member ending their membership) is 4%. Profit from the monthly membership fee is $10 per member; and the recruitment cost (advertising and promotions) for a new member are $200. What is the per member expected profit to the gym?

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter17: Making Decisions With Uncertainty

Section: Chapter Questions

Problem 17.1IP

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