A new digital file of lectures on the topic of intermediate microeconomics is being marketed on the Internet as a resource to prepare for the final exam. As an experiment the marketing firm wants to direct half of Web hits to a page that advertises the lectures as a resource that provide a 90% probability of successfully passing the final exam, while the other half are directed to a page that advertises the lectures as a resource tha provide a 10% probability of failing to pass the final exam. Would you expect equal numbers of sales from the two advertising approaches? Explain and use the appropriat concepts to answer the question, demonstrating your critical understanding of the

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 17.5IP
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Question 2
A new digital file of lectures on the topic of intermediate microeconomics is being
marketed on the Internet as a resource to prepare for the final exam. As an experiment,
the marketing firm wants to direct half of Web hits to a page that advertises the lectures
as a resource that provide a 90% probability of successfully passing the final exam,
while the other half are directed to a page that advertises the lectures as a resource that
provide a 10% probability of failing to pass the final exam. Would you expect equal
numbers of sales from the two advertising approaches? Explain and use the appropriate
concepts to answer the question, demonstrating your critical understanding of the
relevant course material.
Transcribed Image Text:Question 2 A new digital file of lectures on the topic of intermediate microeconomics is being marketed on the Internet as a resource to prepare for the final exam. As an experiment, the marketing firm wants to direct half of Web hits to a page that advertises the lectures as a resource that provide a 90% probability of successfully passing the final exam, while the other half are directed to a page that advertises the lectures as a resource that provide a 10% probability of failing to pass the final exam. Would you expect equal numbers of sales from the two advertising approaches? Explain and use the appropriate concepts to answer the question, demonstrating your critical understanding of the relevant course material.
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