A night-club owner has both graduate student and professor customers. The demand for drinks by a typical graduate student is QS=18-2P. The demand for drinks by a typical professor is QA=12-P. There are equal numbers of each. The marginal cost of each drink is $2. Assume no Sxed costs. If the owner can “card” patrons and determine who is a graduate student or professor and, in turn, can serve each group by offering a cover charge and a number of drink tokens to each group, which allows them to purchase drinks at marginal cost, what will the cover charge be for graduate students? Professors? What is the profit of the club owner under the token and cover charge pricing (same profit assumption as before)?

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 10MC: You are considering entry into a market in which there is currently only one producer (incumbent)....
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A night-club owner has both graduate student and professor customers. The demand for drinks by a typical graduate student is QS=18-2P. The demand for drinks by a typical professor is QA=12-P. There are equal numbers of each. The marginal cost of each drink is $2. Assume no Sxed costs.

If the owner can “card” patrons and determine who is a graduate student or professor and, in turn, can serve each group by offering a cover charge and a number of drink tokens to each group, which allows them to purchase drinks at marginal cost, what will the cover charge be for graduate students? Professors?

What is the profit of the club owner under the token and cover charge pricing (same profit assumption as before)?

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