A pharmaceutical company in Belgium decides to expand into additional markets. It conducts research and decides to focus on marketing and delivering its products to Hungary and the Czech Republic. In order to be successful, the company recognizes it must translate its marketing, product instructions, and packaging into the local languages. In addition, the company decides to partner with local advertising companies to make sure its marketing and advertising is customized to fit the preferences of the local markets. The pharmaceutical company has chosen to use which type of marketing strategy to expand globally?
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- The Quality Sweaters Company sells hand-knitted sweaters. The company is planning to print a catalog of its products and undertake a direct mail campaign. The cost of printing the catalog is $20,000 plus $0.10 per catalog. The cost of mailing each catalog (including postage, order forms, and buying names from a mail-order database) is $0.15. In addition, the company plans to include direct reply envelopes in its mailings and incurs $0.20 in extra costs for each direct mail envelope used by a respondent. The average size of a customer order is $40, and the company’s variable cost per order (primarily due to labor and material costs) averages about 80% of the order’s value—that is, $32. The company plans to mail 100,000 catalogs. It wants to develop a spreadsheet model to answer the following questions: 1. How does a change in the response rate affect profit?2. For what response rate does the company break even?3. If the company estimates a response rate of 3%, should it proceed with the…SportTech Events: SportTech Events puts on athletic events for local high school athletes. The company needs a database designed to keep track of the sponsor for the event and where the event is located. Each event needs a description, date, and cost. Separate costs are negotiated for each event. The company would also like to have a list of potential sponsors that includes each sponsor’s contact information, such as the name, phone number, and address. Each event will have a single sponsor, but a particular sponsor may sponsor more than one event. Each location will need an ID, a contact person, and a phone number. A particular event will use only one location, but a location may be used for multiple events. SportTech asks you to create an ERD from the information described above and then to create a normalization structure in 3NF.Thompson Company is a large manufacturer and distributor of cake supplies. It is based in Chicago (Headquarters) and Trinidad. It sends supplies to firms throughout the United States and the United Kingdom . It markets its supplies through periodic mass mailings of catalogues to those firms. Its clients can make orders over the phone and Thompson ships the supplies upon demand. The main competition for Duncan’s in the United States comes from one U.S. firm and one Canadian firm. A British firm has a small share of the U.S. market but is at a disadvantage because of its distance. The British firm’s marketing and transportation costs in the U.S. market are relatively high. a) Thompson Company plans to penetrate either the Canadian market or two other Caribbean Countries (Jamaica and Haiti). What factors deserve to be considered in deciding which market is more feasible?
- Madison Company is a large manufacturer and distributor of cake supplies. It is based in Chicago (Headquarters) and Trinidad. It sends supplies to firms throughout the United States and the United Kingdom . It markets its supplies through periodic mass mailings of catalogues to those firms. Its clients can make orders over the phone and Madison ships the supplies upon demand. The main competition for Madison’s in the United States comes from one U.S. firm and one Canadian firm. A British firm has a small share of the U.S. market but is at a disadvantage because of its distance. The British firm’s marketing and transportation costs in the U.S. market are relatively high. a) Madison Company plans to penetrate either the Canadian market or two other Caribbean Countries (Jamaica and Haiti). What factors deserve to be considered in deciding which market is more feasible?Seas Beginning sells clothing by mail order. An important question is when to strike a customer from the companys mailing list. At present, the company strikes a customer from its mailing list if a customer fails to order from six consecutive catalogs. The company wants to know whether striking a customer from its list after a customer fails to order from four consecutive catalogs results in a higher profit per customer. The following data are available: If a customer placed an order the last time she received a catalog, then there is a 20% chance she will order from the next catalog. If a customer last placed an order one catalog ago, there is a 16% chance she will order from the next catalog she receives. If a customer last placed an order two catalogs ago, there is a 12% chance she will order from the next catalog she receives. If a customer last placed an order three catalogs ago, there is an 8% chance she will order from the next catalog she receives. If a customer last placed an order four catalogs ago, there is a 4% chance she will order from the next catalog she receives. If a customer last placed an order five catalogs ago, there is a 2% chance she will order from the next catalog she receives. It costs 2 to send a catalog, and the average profit per order is 30. Assume a customer has just placed an order. To maximize expected profit per customer, would Seas Beginning make more money canceling such a customer after six nonorders or four nonorders?XYZ is a Sri Lankan Company specializes in milk processing and dairy products and it started operations in 2006 by establishing its factory complex in Ampara region. The visionary entrepreneur Mr. Kumarage has identified the necessity of building a local milk powder brand by studying the dominance of multinational corporations in the industry. He identified that customers are highly loyal to these multinational brands which are promoted through rigorous marketing communications. However, XYZ was able to successfully launch milk powder, liquid milk, yoghurt, butter, and ice cream under the XYZ brand name irrespective of the intense competition. Moreover, the company is planning to develop a series of new products to strengthen its future competitiveness. In the meantime, Mr. Kumarage has an ambitious plan to develop the dairy cattle farming by empowering the local farmers to establish a continuous and trustworthy flow of quality raw materials to the factory. 1. Explain how the…
- One answer to this question is that they work for Buffalo Wild Wings (BWW). Founded in 1982 and headquartered in Minneapolis, Minnesota, BWW is a fast-growing owner, operator, and franchisor of restaurants featuring Buffalo- and New York-style chicken wings and more. The menu offers 21 signature sauces and seasonings with flavor sensations ranging from Sweet BBQ to Blazin’. Each restaurant features an extensive multimedia system for watching favorite sporting events. The company has received hundreds of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently more than 1,100 Buffalo Wild Wings locations in the United States, Canada, and Mexico. Management, marketing, and finance executives at BWW recently celebrated the college football bowl season by sponsoring the inaugural BWW Citrus Bowl on New Year’s Day. The company launched the “Million Dollar Bowl Pick ’Em Challenge,” whereby from December 8 through December 19, guests can visit the GameBreak…One answer to this question is that they work for Buffalo Wild Wings (BWW). Founded in 1982 and headquartered in Minneapolis, Minnesota, BWW is a fast-growing owner, operator, and franchisor of restaurants featuring Buffalo- and New York-style chicken wings and more. The menu offers 21 signature sauces and seasonings with flavor sensations ranging from Sweet BBQ to Blazin’. Each restaurant features an extensive multimedia system for watching favorite sporting events. The company has received hundreds of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently more than 1,100 Buffalo Wild Wings locations in the United States, Canada, and Mexico. Management, marketing, and finance executives at BWW recently celebrated the college football bowl season by sponsoring the inaugural BWW Citrus Bowl on New Year’s Day. The company launched the “Million Dollar Bowl Pick ’Em Challenge,” whereby from December 8 through December 19, guests can visit the GameBreak…Laurent Ltd is an online portfolio platform in which invests on tea and coffee. Laurent’s major objective is to maximize its profit. However, the directors of Laurent Ltd have recently noticed that there were some instances of conflicts and contradictory issues in the online portfolio platform. Managers have become very conscious about these instances since the company has lost a lot of money. Subsequently, investors are not satisfied with the overall behaviour of the employees and they are moving to other institutions; which is reducing the relative market share and market growth of the company. The investment values of tea and coffee have fallen significantly from the star phase 40% of the relative market share to the dog phase with a 10% of the relative market share. Your task is to indicate how instances of conflict and stress management affect organizational leadership and how can this issue be dealt within an organization, as well as provide the applicable steps and strategies…
- Alice Smith owns a very successful business manufacturing men's clothing. Her business which is located in New York sells to customers throughout the United States. Alice wants to sell her clothing in Germany. She has never before sold her clothing in any country other than the United States.Explain two methods that Alice Smith could use to sell her clothing products in Germany. Discuss the advantages of each method and identify the one method you would recommend that she use and explain why you recommend that method.Alice Smith owns a very successful business manufacturing men's clothing. Her business which is located in New York sells to customers throughout the United States. Alice wants to sell her clothing in Germany. She has never before sold her clothing in any country other than the United States. Explain two methods that Alice Smith could use to sell her clothing products in Germany. Discuss the advantages of each method and identify the one method you would recommend that she use and explain why you recommend that method.Madison Company is a large manufacturer and distributor of cake supplies. It is based in Chicago(Headquarters) and Trinidad. It sends supplies to firms throughout the United States and the UnitedKingdom . It markets its supplies through periodic mass mailings of catalogues to those firms. Itsclients can make orders over the phone and Madison ships the supplies upon demand.The main competition for Madison’s in the United States comes from one U.S. firm and oneCanadian firm. A British firm has a small share of the U.S. market but is at a disadvantagebecause of its distance. The British firm’s marketing and transportation costs in the U.S. marketare relatively high.a) Madison Company plans to penetrate either the Canadian market or two other CaribbeanCountries (Jamaica and Haiti). What factors deserve to be considered in deciding which market ismore feasible?b) Given that one-third of the company sales are exports to the United Kingdom and invoices forexports are in US dollars, the demand…