Homework Help is Here – Start Your Trial Now!
Business
Marketing
A study was conducted, and it was found that some customers found that the products of a very well-known brand sold at retail shops in India are counterfeits. This is found to the main reason of why the customers prefer to buy those products in the country of their origin. On further investigation it was revealed that the staff of the retail shops exchange genuine products with fake ones. They sell the fake products to customers and the genuine products through personal channels. Explain how similar problems like this can be prevented in the future

A study was conducted, and it was found that some customers found that the products of a very well-known brand sold at retail shops in India are counterfeits. This is found to the main reason of why the customers prefer to buy those products in the country of their origin. On further investigation it was revealed that the staff of the retail shops exchange genuine products with fake ones. They sell the fake products to customers and the genuine products through personal channels. Explain how similar problems like this can be prevented in the future

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

A study was conducted, and it was found that some customers found that the products of a very well-known brand sold at retail shops in India are counterfeits. This is found to the main reason of why the customers prefer to buy those products in the country of their origin. On further investigation it was revealed that the staff of the retail shops exchange genuine products with fake ones. They sell the fake products to customers and the genuine products through personal channels. Explain how similar problems like this can be prevented in the future

Expert Solution
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS