A sunglasses retailer is trying to determine if there is a significantmarket for its merchandise in a specific mall location where it isconsidering opening a store. It has an active Facebook page wherecustomers routinely visit to get coupons and comment on the latestsunglasses offered. How can this retailer use Facebook and FacebookInsights to decide if it should open the new store?

A sunglasses retailer is trying to determine if there is a significantmarket for its merchandise in a specific mall location where it isconsidering opening a store. It has an active Facebook page wherecustomers routinely visit to get coupons and comment on the latestsunglasses offered. How can this retailer use Facebook and FacebookInsights to decide if it should open the new store?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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