Aadvik Foods, a D2C company, has been selling alternative-milk based products for thelast few years. All products have premium positioning. Amul has also entered themarket with a few alternative milk products. Aadvik has recently relaunched camelmilk-based chocolates in three flavours. The product has received encouragingfeedback, especially after the trial. They have launched their promotional launchcampaign (#thegoodchocolate) on youtube and other social media channels. You haverecently joined the marketing team and has been given the role to enhance the trial (5%of the TG). State your assumptions clearly, if required. Answer the following:a) What should be Aadvik's competitive response to Amul's entry in the alternativemilk market (example- camel milk, etc.)?b) Recommend an integrated communication plan for Aadvik Foods for the next fourquarters with a total budget of Rs 10 Lacs. Clearly mention media vehicles andimplementation plan with outcome metrics.c) They have been selling online so far. What do you think of their currentdistribution strategy? Provide recommendations with rationale (for abootstrapped Startup with limited resources).

Disclaimer: "Since you have asked multiple questions, we will solve the first question for you. If…

Answered: a) What should be Aadvik's competitive…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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