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- A company wants to conduct consumer motivational research in which subjects are shown four to six ambiguous pictures and are asked to write answers to four questions about the pictures. Which type of consumer research techniques is this? a. Word Association b. Metaphor Analysis c. Thematic Apperception Technique d. Storytelling12- One automobile company wants to do consumer motivational research in which subjects are shown four to six ambiguous pictures and are asked to write answers to four questions about the pictures. Which type of consumer research technique is this? a. Word Association b. Thematic Apperception Technique c. Metaphor Analysis d. StorytellingShivani wanted to research parental attitudes to toy advertising so she invited six mothers to get together, watch some carefully selected adverts and then discuss them. She asked them some questions but mainly just encouraged them to talk. Which research technique was she using? a. Focus group b. Experiment c. Case study d. Observation
- 1. “Medical education drives the market” was a quote from a document mentioned in the “Overview of Pharma Industry Marketing Practices” video. True or False 2. According to the “Overview of Pharma Industry Marketing Practices” video, a conflict of interest does not always mean that bias occurs. True or False. Please answer correct explain plz asap both are 1 and 2 please Don't answer by pen paper plz1. Which of the following is FALSE? The federal government is the largest producer of marketing facts All businesses share a common problem of needing information The principal task of marketing research is to increase profit Marketing research is only one of the aspects of a marketing strategy 18. Pamela, a makeup influencer on is curious to know what kind of content is most pleasing to her viewers. To do so she asked them to post their ideas in the comments section below her videos. She also looks at evaluating her different videos based on the number of likes. Pamela can be said to be exploring... a discovery-oriented decision problem normal thinking both discovery- and stragey-oriented decision problems a strategy-oriented decision problem serendipitous discoveries 19. Which of the following statements is FALSE? A "problem" confronting a company might also be viewed as an opportunity, and vice versa. Misdefining the problem or opportunity can…1. Which of the following statements is a disadvantage of consumer blogs from the marketers’ perspective? Multiple Choice They do not allow marketers to respond to customer complaints. They allow bloggers to post whatever they like about a company or its products, whether their opinions are positive or negative, true or false. They do not have the potential to build a company’s reputation. They can be edited by any other Internet user. 2. Hannah works in the corporate office of a mobile phone company. She develops communication exchanges with customers via mobile and social networks. This demonstrates which type of marketing? Multiple Choice omni-channel retailing viral marketing digital marketing predatory marketing
- I didn't say to make long answer, i just want a specific answer. No need guideline answer ok Need full accurate. Stephen Colbert's Interview with Neil Tyson (https://www.youtube.com/watch?v=YXh9RQCvxmg&noredirect=1) and let them make a reaction paper about the interview. Guide Questions 1. What are Neil deGrasse Tyson's ideas about the universe? 2. What are his most controversial remarks? 3. Do you agree with his answers? Why? 4. What is your idea about science or the universe? Explain.The purpose of qualitative research is to _______________________________.a) Establish causal relationships in a natural context.b) Describe participants' attitudes on a five-point scale ranging from strongly negative(1) to strongly positive (5)c) Promote a deep, holistic understanding of a phenomenon of interest.d) Interview and observe participants to confirm theoretical propositions1. The Dove Real Beauty campaign focused their research efforts on ascertaining opinions about soap--color, scent, and packaging. Group of answer choices True False 2. Excellence theory is specific to public relations and sets the foundations for strategic efforts: it's about knowing your publics, building relationships, listening, and providing benefit for both the client and those they are trying to reach. Group of answer choices True False
- A department store enlists you to increase its ad rate conversions. You examine its audience segmentation and see that it has never surveyed its customers about their big five personality model dimensions. What do you propose to help the department store increase its ad rate conversions? A) You propose that the department store survey all of its employees to find out what their big five personality traits are. You average their scores to create the ideal consumer persona and encourage the store to target their ads to that persona. B) You propose to implement your personality analytics platform into the company’s ad campaigns. Consumers are drawn to brands with the opposite personality dimensions because opposites attract, and those consumers are more likely to respond to the ads. C) You propose to incorporate a personality survey into the next ad campaign to capitalize on the BuzzFeed phenomenon and because consumers like to answer questions about themselves. D) You propose to…Indian Medical Association is interested in investigating what are patients’ perception towards dental treatment. They are interested in doing a focus group discussion for this research. Parag, the new marketing head does not know how to conduct focus group discussion. You have been deputed by consulting firm to help Mr. Parag in this research. I. How could you advise Mr. Parag in conducting focus group? II. What characteristics Mr. Parag should look for while appointing moderatorAfter watching an advertisement for an athlete's foot treatment with a famous professional football player who suffered from this same difficulty, Bill formed a simple belief that this treatment was effective. This is an example of simple beliefs based on a. explanations from an endorsement b. Elaboration c. affective debate d. the truth effect