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- Mr.Abdul is a sales manager of Oman Foods Company. Which one of the following is the best reason that makes him continuously focus on reviewing and evaluating sales performance? a. To determine how many calls a salesperson makes b. To complete sales performance reviews c. To adjust with changing customer needs and modify strategic sales program d. To adapt pricing changesAssume that Young Corporation is introducing a new heartburn relief medication as an over the counter treatment. Young's marketing team used data to determine how to meet the minimum sales goals. The team determined that switching to an online marketing plan would be the best to maximize sales. This is an example of using Question 8 options: a) descriptive analytics b) diagnostic analytics c) predictive analytics d) prescriptive analyticsBased on the underlying research, which of the following statements accurately interprets the model (above) for the relationship between SFA usage and its outcomes? SFA usage increases the integration and application of customer information which directly improves salesperson performance. Job experience positively influences SFA usage and that increase in SFA usage results in greater salesperson adaptability which indirectly improves relationship quality. SFA usage increases the integration and application of customer information which directly improves the relationship quality with customers. Job experience negatively influences the integration and application of customer information which directly improves salesperson.
- Qualitative research is often exploratory and has all of the following characteristics excepta) It is typically used when a great deal is already known about the topic of interestb) It relies on the collection of nonnumerical data such as words and picturesc) It is used to generate hypotheses and develop theories about phenomena in theworldd) It uses the inductive scientific methodJust need the correct answer of the following questions no detail explanation: Scope of the research can be referred as as _______________; Gap that has not been explored before Boundary that has drawn by researcher Constraint that has uncontrolled by researcher All of the above Data on one or more variables collected at the different points of time is called cross-sectional data. True False APA stands for _____; American Psychological Association American Post Addition American Psychological Amendments American Post Association ____________ is a systematic way to solve a problem. Sample Methodology Target Population NoneTodd has a small business that manufactures sportswear. Todd learns that corporate volleyball teams are growing in popularity, and they need team shirts with their logos. Todd feels that his company can provide the shirts with corporate logos and likely be successful. This is an example of: Profitability Perceptual mapping Strategic fit Market segmentation A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use different variables when determining their target markets, including demographics, personal interests and the times in which consumers shop. Target markets can vary by size. But a company's target market generally must be large enough. The basic idea of targeting is _________. selection niche marketing profitability brand preferences A very general way marketers have approached the analysis of a market is by estimating the purchase…
- Manufacturers and distributors implore you, as the chief buyer for a major supermarket chain, to carry their newest products. There are dozens of brand-new offerings every week. These products are often introduced through widespread marketing efforts or special offers from retailers. To create way for new products, existing ones must be reduced or eliminated. You and the IT department should work together to develop a marketing MIS that can predict how stock adjustments will affect profits. What recommendations do you have for the IS group as they plan the architecture of this system?A producer recently increased cost per unit and also increased economic surplus per unit. Which of the following statements is most true? A. Consumer surplus per unit decreased. B. Consumer willingness to pay for one unit increased C. Producer surplus per unit increased. D. Total costs increased E. Sales price per unit increased F. Production volume decreasedOften it is difficult to decide how to meet a specific marketing goal. After all, products can have different combinations of features that appeal to customers just as there are several ways to communicate a message to potential customers. In this chapter, we focused on how decisions in one area (one of the 5 Ps) can impact customer perceptions or outcomes on supporting C elements. Assume TBSL has the ultimate goal to enhance and increase customer benefits. Let's try to help it use the supporting linkages to enhance customer benefits. For each P below, provide a specific recommendation that would enhance or increase customer benefits. We'll start with the direct linkage. Make a specific product recommendation that would provide added customer benefits. Make a specific place recommendation that would provide additional customer benefits (other than convenience). Make a specific price recommendation that would provide additional customer benefits (other than cost). Make a specific…
- Direction: Read and understand each question. Write True if the statement is correct, while False if the statement is incorrect. __________1. When sales exceed the cost to produce goods its result is called forecasting. __________2. Forecasting is a planning tool that helps the entrepreneur cope with uncertainties in his future operation. __________3. Costs incurred through payment of utilities such as water and electricity are called operating expenses. __________4. Mang Selo is a fruit vendor. Selling fruits is an example of a service concern business. __________5. Loss is a result when cost to produce goods is greater than the sales.____ is the foundation of research. MethodologyDataResearch ProblemAll of the above In ____ type of research, the results of the study can be generalized. None of the above Qualitative Reserach All of the above Quantitative Research A researcher is trying to add significant and new strategies in to the research in order to solve the problem. Which type of contribution is this? Theoretical Contextual Methodological None A researcher is trying to add significant and new strategies in to the research in order to solve the problem. Which type of contribution is this? Theoretical Contextual Methodological None We review literature because of the following reasons except ONE: Identify theory and concepts Limitations of other researches Find out solution of research Identifying strategies A researcher is trying to add significant and new strategies in to the research in order to solve the problem. Which type of contribution is this? Theoretical Contextual Methodological None1. Which of the following is FALSE? The federal government is the largest producer of marketing facts All businesses share a common problem of needing information The principal task of marketing research is to increase profit Marketing research is only one of the aspects of a marketing strategy 18. Pamela, a makeup influencer on is curious to know what kind of content is most pleasing to her viewers. To do so she asked them to post their ideas in the comments section below her videos. She also looks at evaluating her different videos based on the number of likes. Pamela can be said to be exploring... a discovery-oriented decision problem normal thinking both discovery- and stragey-oriented decision problems a strategy-oriented decision problem serendipitous discoveries 19. Which of the following statements is FALSE? A "problem" confronting a company might also be viewed as an opportunity, and vice versa. Misdefining the problem or opportunity can…
