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Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline: 1. One form of advertising media that Netflorist can use with a suitable justification of why this media is a good option for Netflorist. (Above the line or digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.

Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline: 1. One form of advertising media that Netflorist can use with a suitable justification of why this media is a good option for Netflorist. (Above the line or digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline:


1. One form of advertising media that Netflorist can use with a suitable
justification of why this media is a good option for Netflorist. (Above the line
or digital media). 


2. Strengths and weaknesses of your chosen media 


3. Three examples of a promotion that Netflorist can run. 

Your answer should be no longer than 2 – 2 ½ pages. Say it with a čactus Net Florist. Dangerously Low on Water, Cape Town Now Faces 'Day Zero' In less than 3 morths, a major international woter nai oity y will kely nun out of I love you! Get well! acsnd vel denle R lefenyurbhat Iwe'lldonale R0 AVERAGE CON LEVEL 4 RESTRICTION 300-715 100 GOUTOF WATER LITERS EACH DAY LITERS PER DAY Happy Birthday! Say it with a ćactus dwt e hecaclus end wedenote RD gh Aelef en yor betat
Transcribed Image Text:Your answer should be no longer than 2 – 2 ½ pages. Say it with a čactus Net Florist. Dangerously Low on Water, Cape Town Now Faces 'Day Zero' In less than 3 morths, a major international woter nai oity y will kely nun out of I love you! Get well! acsnd vel denle R lefenyurbhat Iwe'lldonale R0 AVERAGE CON LEVEL 4 RESTRICTION 300-715 100 GOUTOF WATER LITERS EACH DAY LITERS PER DAY Happy Birthday! Say it with a ćactus dwt e hecaclus end wedenote RD gh Aelef en yor betat
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