You are the Chief Privacy Officer of a midsized manufacturing company, with sales of more thanPhp250 million per year and almost Php50 million from online sales. You have been challenged bythe vice president of sales to change the company’s website data privacy policy from an opt-in policyto an opt-out policy and allow the sale of customer data to other companies. The vice president hasestimated that this change would bring in at least Php5 million per year in added revenue with littleadditional expense. How would you respond to this request?Do you think that people are more cautious with the use of information now that the Data PrivacyAct is in place in the Philippines? Explain your answer

1. First of all, let's understand the profile, roles, and responsibilities of a Chief Privacy…

Answered: The vice president has estimated that…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

You are the Chief Privacy Officer of a midsized manufacturing company, with sales of more than
Php250 million per year and almost Php50 million from online sales. You have been challenged by
the vice president of sales to change the company’s website data privacy policy from an opt-in policy
to an opt-out policy and allow the sale of customer data to other companies. The vice president has
estimated that this change would bring in at least Php5 million per year in added revenue with little
additional expense. How would you respond to this request?
Do you think that people are more cautious with the use of information now that the Data Privacy
Act is in place in the Philippines? Explain your answer

Expert Solution