Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting and Pulsing. A. Why would these different brands employ different types of scheduling? Isn't it better to have continuous advertising to keep customer interest alive? Discuss. B. Choose one of these brands. If you were the marketing manager of this brand, which major media types would you use? Why?

Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting and Pulsing. A. Why would these different brands employ different types of scheduling? Isn't it better to have continuous advertising to keep customer interest alive? Discuss. B. Choose one of these brands. If you were the marketing manager of this brand, which major media types would you use? Why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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