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advertising company wish celevision, radio, and magazines. The purpose of the advertising program is to reach as many potential customers as possible. Result of a market study are given below: to plan an advertising campaign in thre media TV, TV, day time prime time Radio Magazines Cost of an Advertising unit, in $ 40 000 75 000 30 000 15 000 # of potential customers 400 000 900 000 500 000 200 000 reached/unit # of women customers 300 000 400 000 200 000 100 000 reached/unit The company does not want to spend more than $800 000 on advertising. It further requires that (1) at least 2 million exposures take place among women; (2) advertising on TV be imited to $500 000; (3) at least 3 advertising units be bought on day time TV, and two units durin prime time; and (4) the number of advertising units on radio and magazines should each be notweon 5 and 10 Formulat ID prohlom

advertising company wish celevision, radio, and magazines. The purpose of the advertising program is to reach as many potential customers as possible. Result of a market study are given below: to plan an advertising campaign in thre media TV, TV, day time prime time Radio Magazines Cost of an Advertising unit, in $ 40 000 75 000 30 000 15 000 # of potential customers 400 000 900 000 500 000 200 000 reached/unit # of women customers 300 000 400 000 200 000 100 000 reached/unit The company does not want to spend more than $800 000 on advertising. It further requires that (1) at least 2 million exposures take place among women; (2) advertising on TV be imited to $500 000; (3) at least 3 advertising units be bought on day time TV, and two units durin prime time; and (4) the number of advertising units on radio and magazines should each be notweon 5 and 10 Formulat ID prohlom

Advanced Engineering Mathematics
Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
Section: Chapter Questions
Problem 1RQ
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2. An advertising company wishes to plan an advertising campaign in three different media - television, radio, and magazines. The purpose of the advertising program is to reach as many potential customers as possible. Result of a market study are given below: TV, TV, day time prime time Radio Magazines Cost of an Advertising unit, in $ 40 000 75 000 30 000 15 000 # of potential customers 400 000 900 000 500 000 200 000 reached/unit # of women customers 300 000 400 000 200 000 100 000 reached/unit The company does not want to spend more than $800 000 on advertising. It further requires that (1) at least 2 million exposures take place among women; (2) advertising on TV be limited to $500 000; (3) at least 3 advertising units be bought on day time TV, and two units during prime time; and (4) the number of advertising units on radio and magazines should each be between 5 and 10. Formulate as an LP-problem.
Transcribed Image Text:2. An advertising company wishes to plan an advertising campaign in three different media - television, radio, and magazines. The purpose of the advertising program is to reach as many potential customers as possible. Result of a market study are given below: TV, TV, day time prime time Radio Magazines Cost of an Advertising unit, in $ 40 000 75 000 30 000 15 000 # of potential customers 400 000 900 000 500 000 200 000 reached/unit # of women customers 300 000 400 000 200 000 100 000 reached/unit The company does not want to spend more than $800 000 on advertising. It further requires that (1) at least 2 million exposures take place among women; (2) advertising on TV be limited to $500 000; (3) at least 3 advertising units be bought on day time TV, and two units during prime time; and (4) the number of advertising units on radio and magazines should each be between 5 and 10. Formulate as an LP-problem.
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