Among _(target market)____________, __(brand name)_________, is the brand of ____(competitive frame)__________, that_________________(unique selling proposition)______________________________________ because ______________(reasons to believe)
Through personal experience, our group has identified an unmet need for dog owners. Over two
thirds of US households have one or more pets and millennials and gen-z account for the largest
proportion of these pet owners. Many consumers within this population are young, working
professionals. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping
your dog happy, healthy, and out of trouble. For young professionals, this can be challenging
and time-consuming, especially for those who have high-energy dog breeds. While there are
existing products and services in the market today such as doggy daycare or at-home products
such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We
believe there is an unmet need for consumers looking for affordability and convenience. Similar
to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings
the exercise experience directly to the consumer. Vans can be converted to accommodate dog
treadmills, featuring dog-friendly videos to keep your pet completely engaged. These vans will
be managed by highly-trained staff who will go directly to the consumer’s home and exercise
their dog on the treadmill.
Fill in the blanks in the following positioning statement:
Among _(target market)____________, __(brand name)_________, is the brand of ____(competitive frame)__________,
that_________________(unique selling proposition)______________________________________
because ______________(reasons to believe)______________________________________________."
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