You are required to develop a brief marketing plan for a Shampoo product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? 2. Target Market for the Product: Which group of consumers is the product targeted to? 3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product.
You are required to develop a brief marketing plan for a Shampoo product, that you will launch in your country. This
new product can be an extension or adaptation of a currently existing product in your country.
1. Description of the Product: What exactly is the product? What are the features and how do these
benefit consumers?
2. Target Market for the Product: Which group of consumers is the product targeted to?
3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of how
you will address product features, distribution, promotion, and pricing for the product.
4. Conclusion: What value does this product offer to consumers that makes it unique or superior to other
similar products on the market, and that is it likely to make it successful?
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