Any innovation, or new product, takes time to spread through the marketplace. Provide the management with the following information in no more than 600 words. Discuss the categories of adopters as part of the consideration for the marketers in your business as they prepare for bringing CBD oil products into the South African market. Discuss the product lifecycle phase you believe the CBD oil market is currently in within the South African market.
Any innovation, or new product, takes time to spread through the marketplace. Provide the management with the following information in no more than 600 words. Discuss the categories of adopters as part of the consideration for the marketers in your business as they prepare for bringing CBD oil products into the South African market. Discuss the product lifecycle phase you believe the CBD oil market is currently in within the South African market.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Any innovation, or new product, takes time to spread through the marketplace. Provide the
management with the following information in no more than 600 words.
Discuss the categories of adopters as part of the consideration for the marketers in your
business as they prepare for bringing CBD oil products into the South African market.
Discuss the product lifecycle phase you believe the CBD oil market is currently in within the
South African market.
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