Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Are ethnographic studies carried out in your country or region? If so, find and discuss an example of this type of research.
Expert Solution
Step 1
Ethnographic studies is a subjective strategy where analysts notice or potentially connect with an investigation's members in their genuine climate. Ethnography was advocated by humanities, yet is utilized across a wide scope of sociologies. Yes, it happens in our country.
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