Enlist and explain the differenttypes of sales and revenue reportsused within the hospitalityindustry. Research and give adetailed explanation on the use ofthese reports and how they assistthe owner with generatingrevenue, budgeting, forecasting,and marketing.Cite examples of the above andprovide evidence. You can contacthotels, visit properties, or conductinterviews and document these.

Sale and revenue reports form the basis for any organization and these reports are used by every…

Answered: Enlist and explain the different types…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Strategic mnagement: SpotifyWith Spotify, it’s easy to find the right music or podcast for every moment – on your phone, your computer, your tablet and more. There are millions of tracks and episodes on Spotify. So whether you’re behind the wheel, working out, partying or relaxing, the right music or podcast is always atyour fingertips. Choose what you want to listen to, or let Spotify surprise you. You can also browse through the collections of friends, artists, and celebrities, or create a radio station and just sit back. Soundtrack your life with Spotify. Subscribe or listen for free. By using Spotify as an example, outline the various types of stakeholders one can expect to find.
Ma4. JE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 1) A company's business section of the annual report provides vital information about the company's products, its marketing and promotion, sales and distribution strategies, product design and development, manufacturing and quality assurance, and inventory management. 1._______________ 2) Learning about what's happening in the industry, markets, general economic conditions, trends in product development, and specific company strategies puts a company's numbers in context and helps you understand why they turned out as they did. 2._________________ 3) Accounting data should paint a picture of the results of implementing a particular business strategy by a company. 3._______________
What are some of the possible advantages that an enterprise data model may provide to Mercy? Is it now more or less critical for Mercy to have a well-designed model that specifies the organization's data needs and priorities as a result of the firm's journey into big data, or does Mercy's foray into big data make it more or less crucial for the company to have such a model?
Suppose menu messageQ&A notifications account_circle Business FinanceQ&A LibraryYou have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it. You have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it.…
What can be used to facilitate the exchange of data between business partners (such as for purchase orders and invoices)? -personas -MRO services -EDI -none of the options -SCM
According to the material presented in the book, which of the following is typically not part of a pitch (choose all that apply): a.Financing needs b. Regulatory strategy c. Management team d. Overview of the business e. Clinical strategy f. Intellectual property strategy g. Commercialization approach h. Description of quality management systems i. Overview of all concepts investigated j. Clinical need k. Reimbursement strategy l. Product/service overview
In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control -…
In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control - Balance score card, Budgets, Schedules
In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Prepare a marketing audit covering the following topics which should be presented tothe board of Directors. The strategic marketing audit must consider current and likelyfuture challenges for the chosen organization and include the flowing tools.• Macro environment Analysis - PESTEEL• Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s• Micro environment analysis - Porters 5 forces, stakeholder analysis, competitoranalysis•…
After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry. For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements: a) Executive Summary i) Summarize all the most important aspects of your strategic marketing plan. b) Our client (buyer person) i) Describe the different types of customers the business appeals to. c) Product or service i) Evaluate the product or service according to the market need. ii) Defines the branding elements of the business.
suppose that you are a managing partner of a local accounting firm, responsible for the business development. there are around 50 staff members in the firm. currently the business has two units, assurance service and taxation accounting services. now the firm plans to expand its business into business information system consulting area. 1) pleas discuss the potential customer bases that the firm might have. 2) Please use marketing 4Ps as a tool to discuss how the firm can develope its new business in IT consulting are.
BUSINESS FINANCE 1. As a student, what practical benefits can you gain from learning business finance? 2. Can you give me person that you know who is very good in budgeting or in financial matters and kindly share to us his/her good practices. 3. What is the major role of the board of directors in an corporation? 4. What’s the differences between the VP MARKETING AND VP ADMINISTRATION? 5. What is the differences between wealth maximization and profit maximization? 6. Name one CEO and share his/her advocacies that you would like to evaluate and live by. 7. What was your personal experience regarding budgeting your own money? How did you overcome any difficulty? 8. What do you understand with the terms savings and investment?

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