Question 1-21 ethics despite best efforts to ensure product satefy products that pose a danger to consumers sometimes reach the marketplace.At what point should marketers release information about a products safety to the public? How should marketers be held accountable if their product harms a consumer? CHROMA 0.7the What potential are there?1-21. Ethics Despite best to safety,consumers have been highly critical of for1-20. Critical andproducts pose a to sometimesE VALUE PROPOSITIONChoices: What Do You Thlnk?5) Select a global orfamiliar with. Exam-er sources of informa-ermine its competitivepiggest competitors?petitive advantages?ow the company canvices to feature theire advantages of theMinipra1-20. Critical Thinking Journalists, governmentprac-sumers (i.e., Big Data). Others argue that sSUchtices are essential for firms toprovide high-aualaffordable products that satisty consumers' varihe purpof the prnarketin1-28. Vgathering and storing large amounts of data es forOne of the items that* Side of Marketing istial to encourage dis-and unsafe activities, oro certain individuals orfor various articles thatexamples of these typesand if possible discussproducts that pose a danger to consumers sometimesers release information about a product's safety to thepublic? How should marketers be held accountable ittheir product harms a consumer?1-22. Critical Thinking Organizations are now focusing moreon the triple-bottom-line orientation, meaning thatfirms should focus on maximizing the financial, social,and environmental areas of the business. What shouldcompanies do when they realize that two or more ofthese conflict with one another? Do you think any oneof them is more important? Why?1-23. Critical Thinking Many consumers are concerned abouttheir impact on the environment. They demand greenproducts as well as green marketing activities. How-ever, these same consumers often opt not to purchasegreen products as they are traditionally more expensivethan their alternatives. What do you think is drivingthis decision? How can marketers change their prod-ucts or the way in which they are marketing them toencourage consumers to increase their purchases ofgreen products? What are some ideas that youfor ways companies can execute green marketing?-29Metricsportance of sustainabil-consumers increasinglyancial kinds when theyhese cost categories ismarketers make it eas-ts? The answer is morees than in others. Forare able to compare theof appliances by look-ther situations, we canns of a product or ser-purchase will emit intofrom New York to Lon-sible for over 16 metricotprint comes from thenary, footprint and thehavecompetitive advantages include fast delivery and eadvantages are sustainable? VWho do you think aeof our direct emissionsuels, including domesticortation (e.g., cars andsure of the indirect CO2Ele of products we use,entual breakdown,44to overcome Amazon's advantages?1-25. Ethics The American Psychological Association formayrecognizes Internet addiction as ader. Should it? Why or why1-26. Ethicspsychological disor-

Marketing of any company is bound by two sets of regulations: 1. Statutory or Legal regulation as…

Answered: At what point should marketers release…

At what point should marketers release information about a products safety to the public? How should marketers be held accountable if their product harms a consumer?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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