Bernard’s, a local furniture company, target markets to college studentswith apartments and households of young people purchasing their firstfurniture items. If you worked for Bernard’s, what type of media wouldyou use for your advertising campaign? Justify your answer.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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Bernard’s, a local furniture company, target markets to college students
with apartments and households of young people purchasing their first
furniture items. If you worked for Bernard’s, what type of media would
you use for your advertising campaign? Justify your answer.
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9780357033791
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