Focusing on customer wants and needs without considering issues such as sustainability a.assumes marketers are not responsible for any harms from product or service use b.is a strategy developing countries should follow c.is the only logical business strategy to use d.has led to ethical criticisms of marketing activity

Focusing on customer wants and needs without considering issues such as sustainability a.assumes marketers are not responsible for any harms from product or service use b.is a strategy developing countries should follow c.is the only logical business strategy to use d.has led to ethical criticisms of marketing activity

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 1C

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