brands measure the effectivenes ective, what are benefits and dra

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the elements of IMC that has increased in recent years is Social Media.
What brands do you follow on what forms of social media? How do you think.
these brands measure the effectiveness of this form of media? From the brand's
perspective, what are benefits and drawbacks to social media?
Transcribed Image Text:One of the elements of IMC that has increased in recent years is Social Media. What brands do you follow on what forms of social media? How do you think. these brands measure the effectiveness of this form of media? From the brand's perspective, what are benefits and drawbacks to social media?
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