Burgans Furniture has asked the Create America Advertising Agency to develop a new advertising campaign. The Burgans marketing manager, Megan Hubble, decides to evaluate the effectiveness of the advertising campaign. Megan collects data on monthly sales before and during the advertising campaign. The results are in Sheet 44. Using 0.05 significance level, test to determine if the advertising campaign was effective.   Sheet 44 Store Average sales before Average sales during 1 $63 458 $65 496 2 $48 510 $52 462 3 $51 203 $50 864 4 $75 241 $79 520 5 $60 123 $71 145 6 $55 555 $55 600 7 $45 456 $48 654 8 $57 438 $60 897   Select one: a. p-value = 0.01, fail to reject the null hypothesis, there has been no change since the new ad campaign b. p-value = 0.03, reject the null hypothesis, there has been a significant change since the new ad campaign c. t stat = -2.78, t critical = -2.36, fail to reject the null hypothesis, there has been no change since the new ad campaign d. t stat = -2.78, t critical = -1.89, reject the null hypothesis, there has been a significant change since the new ad campaign

College Algebra (MindTap Course List)
12th Edition
ISBN:9781305652231
Author:R. David Gustafson, Jeff Hughes
Publisher:R. David Gustafson, Jeff Hughes
Chapter8: Sequences, Series, And Probability
Section8.7: Probability
Problem 5E: List the sample space of each experiment. Rolling one die and tossing one coin
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Burgans Furniture has asked the Create America Advertising Agency to develop a new advertising campaign. The Burgans marketing manager, Megan Hubble, decides to evaluate the effectiveness of the advertising campaign. Megan collects data on monthly sales before and during the advertising campaign. The results are in Sheet 44. Using 0.05 significance level, test to determine if the advertising campaign was effective.
 
Sheet 44
Store Average sales before Average sales during
1 $63 458 $65 496
2 $48 510 $52 462
3 $51 203 $50 864
4 $75 241 $79 520
5 $60 123 $71 145
6 $55 555 $55 600
7 $45 456 $48 654
8 $57 438 $60 897

 

Select one:
a.
p-value = 0.01, fail to reject the null hypothesis, there has been no change since the new ad campaign
b.
p-value = 0.03, reject the null hypothesis, there has been a significant change since the new ad campaign
c.
t stat = -2.78, t critical = -2.36, fail to reject the null hypothesis, there has been no change since the new ad campaign
d.
t stat = -2.78, t critical = -1.89, reject the null hypothesis, there has been a significant change since the new ad campaign
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