Business demand changes more rapidly and steeply than consumer demand. For example, after 9-11, airline demand for new replacement aircraft fell by 100% even though passenger demand for air travel fell by only 15%. Based on this example, business demand is more ______________ than consumer demand. a. resource dependent b. inflexible c. elastic d. volatile
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Business demand changes more rapidly and steeply than consumer demand. For example, after 9-11, airline demand for new replacement aircraft fell by 100% even though passenger demand for air travel fell by only 15%. Based on this example, business demand is more ______________ than consumer demand.
a. |
resource dependent |
|
b. |
inflexible
|
|
c. |
elastic
|
|
d. |
volatile |
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