• Business has cycles, it is important to build long term relationship during ups & dowI THS true for high tech business but also for other business such as restaurant. Talking: D. oln h • Sometimes customers or suppliers need your support, sometimes you need their help • The Golden rule: "Do to others what you would have them do to you." Pericom treated our key suppliers as our partners. We helped them when they needed more business in a down year and they helped us when supply was tight. Pericom tried to treat all customers well by being responsive, dependable, trustworthy, fair etc. • Over theyears, Pericom tried to nurture long term relationship with customers and suppliers whom we deem to be dependable and not just transactional.

• Business has cycles, it is important to build long term relationship during ups & dowI THS true for high tech business but also for other business such as restaurant. Talking: D. oln h • Sometimes customers or suppliers need your support, sometimes you need their help • The Golden rule: "Do to others what you would have them do to you." Pericom treated our key suppliers as our partners. We helped them when they needed more business in a down year and they helped us when supply was tight. Pericom tried to treat all customers well by being responsive, dependable, trustworthy, fair etc. • Over theyears, Pericom tried to nurture long term relationship with customers and suppliers whom we deem to be dependable and not just transactional.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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