Calanute Beach Resort, a fictional seaside luxury hotel in Goa, India, had the following occupancy rates for 12 months in 2014 Month                             Occupancy                                           Rate in % 1                                          65 2                                          68 3                                          72 4                                          75 5                                          78 6                                          83 7                                          92 8                                          88 9                                          76 10                                        65 11                                         64 12                                         69 a Forecast the occupancy rate for January2015 using simple exponential smoothing with α = 0.4. Assume that the forecast for Month 2 (F2) is 65%. b Forecast the January 2015 occupancy rate using trend-adjusted simple exponential smoothing with α = 0.4 and β = 0.2. Assume that the forecast for Month 2 (F2) is 68% and the trend factor for Month 2 is T2 = 0.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.7: Exponential Smoothing Models
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Calanute Beach Resort, a fictional seaside luxury hotel
in Goa, India, had the following occupancy rates for 12
months in 2014
Month                             Occupancy
                                          Rate in %
1                                          65
2                                          68
3                                          72
4                                          75
5                                          78
6                                          83
7                                          92
8                                          88
9                                          76
10                                        65
11                                         64
12                                         69
a Forecast the occupancy rate for January2015 using
simple exponential smoothing with α = 0.4. Assume
that the forecast for Month 2 (F2) is 65%.

b Forecast the January 2015 occupancy rate using
trend-adjusted simple exponential smoothing with
α = 0.4 and β = 0.2. Assume that the forecast for Month 2
(F2) is 68% and the trend factor for Month 2 is T2 = 0.

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