QUESTION 26In the case of a recession, the Federal Reserve (Central Bank) to stimulate demand and the economy, it may a.Increase infrastructure spending by building bridges and highways b.Reduce taxes c.Lower interest rates d.Raise interest rates QUESTION 27About 70% of Coca Cola revenues and profits come from sales outside the US. Therefore as the US currency loses value relative to the other main international currencies like the Japanese yen, euro, British pound, Korean won and as Coca Cola sales revenues and profits increase overseas then most likely a.Coca Cola profit denominated in American dollars decreases b.Coca Cola profit denominated in American dollars increases c.Coca Cola profit denominated in foreign currencies decreases d.None of the aboveQUESTION 28According to Engel’s Law, if a family income rises from $500 to $700, then we expect that approximately a.money spent on recreation and education may increase from $125 to $250 b.money spent on clothing and household operation may decrease from $250 to $225 c.money spent on food items may increase from $125 to $225 d.all of the above QUESTION 29During the 2020 coronavirus emergency, Pfizer pharmaceutical introduced its vaccine for the virus. The technology associated with the virus vaccine is an example of a a.Patent b.Trademark c.Copyright d.Brand name

The federal bank is responsible for printing the currency denominations and setting out the interest…

Answered: case of a recession, the Federal…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

In the case of a recession, the Federal Reserve (Central Bank) to stimulate demand and the economy, it may

	a.	Increase infrastructure spending by building bridges and highways
	b.	Reduce taxes
	c.	Lower interest rates
	d.	Raise interest rates

About 70% of Coca Cola revenues and profits come from sales outside the US. Therefore as the US currency loses value relative to the other main international currencies like the Japanese yen, euro, British pound, Korean won and as Coca Cola sales revenues and profits increase overseas then most likely

	a.	Coca Cola profit denominated in American dollars decreases
	b.	Coca Cola profit denominated in American dollars increases
	c.	Coca Cola profit denominated in foreign currencies decreases
	d.	None of the above

According to Engel’s Law, if a family income rises from $500 to $700, then we expect that approximately

	a.	money spent on recreation and education may increase from $125 to $250
	b.	money spent on clothing and household operation may decrease from $250 to $225
	c.	money spent on food items may increase from $125 to $225
	d.	all of the above

During the 2020 coronavirus emergency, Pfizer pharmaceutical introduced its vaccine for the virus. The technology associated with the virus vaccine is an example of a