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- Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers? Question 14 options: Marketing concept Sales orientation Customer relationship marketing Customer relationship management Marketing orientationWhat are an advertisement’s three maingoals?Which of the following marketing mix elements deal with maintaining brand loyalty and providing after sales services? a. Relationship marketing b. Packaging c. People d. Positioning
- Give definition and example to this consumer-oriented sales promotion 1. PRIZESTo make their products attractive to customers, companies combine different promotions and sets of benefits that will make the customer satisfied. What do we call these bundles of benefits? a. marketing management b. marketing research c. marketing demand d. marketing offersWhich components of the marketing mix have been proven to positively and significantly affect the unique value proposition? Select all that apply. A) Promotion B) Product C) Price D) Place
- Identify whether the given refers to existing customer, prospects, or target market users.Which of the the following marketing communications mix would you use for each of the following scenarios? Explain your answers. A newly established hair salon in a suburban shopping center An established restaurant facing declining patronage because of new competitors. A large, single - office accounting firm in a major city that serves primarily business clients and wants to grow its client base aggressively.How has the controversial issue with a Bud Light beer marketing advertisement impacted customer loyalty?
- Under what conditions are market test useful for sales forecasting? And what are the advantages and disadvantages of market test?The objective of marketing communications is to enhance brand equity as a means of ____________. Select one: a. reducing the advertising budget b. increasing consumer brand loyalty c. increasing short-term sales d. defining the marketing mix e. reducing the promotional budgetCoupons, contests and demonstrations are examples of Select one: Oa Sales promotion O b. Personal selling O c Advertising Od. Public Relations.