certain products are shifting from a "good" to a "service"? What is the implication of this shift to marketing strategy?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 1DYMP
icon
Related questions
Question

Help with the below homework.

Please explain why certain products are shifting from a "good" to a "service"?

What is the implication of this shift to marketing strategy?

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing