Marketing Mix Strategy 1: PRODUCT Using Product marketing mix elements, please provide:· brief analysis of the company’s current product strategy for their current market by analysing their:o product mix (The Table of their current product Mix)o 3 levels of product (please include the diagram)o PLC· recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanation Product portfolioCold DrinksRocky Road|Hot CoffeeExpresso|Hot DrinksWhite IndulgentMeal BoxToastini|Anti-Acne DrinksSpearmintFoodСаpreseHot ChocolateOriginal IcedChocolatePesto, Egg & Baby Collector CupSpinachTeriyaki ChickenPaniniDark IndulgentHot ChocolateLong BlackGreen tea & LemonCookies & Cream MacchiatoMilk IndulgentРорсornNeem & Ho Slide 13Hot ChocolateKitKat ChillerPiccoloBabycinoPesto ChickenAmla & GingerMintРaniniKitKat ChillerChipotle PhillySteak PaniniFlat WhiteMinichinoLemongrass &TurmericOriginalKitKat ChillerGoldCaffe LatteChai Tea LatteDouble SmokedHam, Cheese &Tomato RelishSalted CaramelSalted CaramelTriple Bacon &Egg With SweetBaby Ray'sСарриссіпоGloriaJean'sLatteMudslide MochaChoc HazelnutDonutVoltageVery VanillaChillerLloriagean'sCustardSalted CaramelTangerine &Grapefruit IcedJam DonutLloriaTean'sTeaGloriagean'sSelection OfMuffinsPeachLemon LycheeSelection OdCakesMixed BerryChillerSelection OfSavoury ItemsCold Brew IcedSelection Of PiesCoffee BlackIced MochaВапапa BreadCold Brew IcedCoffee White Product's life cycleThe product is yet to be made andstrategically planned. The company needs totest the product then proceed to productionand distribution; Then the firm will move tointroductory stage by promoting the productusing advertisements to convey informationSales andprofits ($)SalesProfitsTimeto consumers and make them aware.Productdevelopment IntroductionGrowth Maturity DeclineTherefore, it is in product development stagewhich the cost of expense is higher thanprofit since there is no profit at all in thisLosses/Investment ($)Since it is a brand-new product, it is in the "Product Development"stage.stage.Product strategyBuy 3 get a donut freeAfter 11 stamps you'll get a freedrink of choiceDifferent packages(Bottles, Cans, Glasses)Clear,Instruction onhow to use, Exp,mfgFlawlessHighestQualityingredientsskinBrand NameSlide 6Consultation from thesalesperson

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Answered: Marketing Mix Strategy 1: PRODUCT…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Marketing Mix Strategy 1: PRODUCT

Using Product marketing mix elements, please provide:

· brief analysis of the company’s current product strategy for their current market by analysing their:

o product mix (The Table of their current product Mix)

o 3 levels of product (please include the diagram)

o PLC

· recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanation

Product portfolio
Cold Drinks
Rocky Road
|Hot Coffee
Expresso
|Hot Drinks
White Indulgent
Meal Box
Toastini
|Anti-Acne Drinks
Spearmint
Food
Саprese
Hot Chocolate
Original Iced
Chocolate
Pesto, Egg & Baby Collector Cup
Spinach
Teriyaki Chicken
Panini
Dark Indulgent
Hot Chocolate
Long Black
Green tea & Lemon
Cookies & Cream Macchiato
Milk Indulgent
Рорсorn
Neem & Ho Slide 13
Hot Chocolate
KitKat Chiller
Piccolo
Babycino
Pesto Chicken
Amla & Ginger
Mint
Рanini
KitKat Chiller
Chipotle Philly
Steak Panini
Flat White
Minichino
Lemongrass &
Turmeric
Original
KitKat Chiller
Gold
Caffe Latte
Chai Tea Latte
Double Smoked
Ham, Cheese &
Tomato Relish
Salted Caramel
Salted Caramel
Triple Bacon &
Egg With Sweet
Baby Ray's
Сарриссіпо
Gloria
Jean's
Latte
Mudslide Mocha
Choc Hazelnut
Donut
Voltage
Very Vanilla
Chiller
Lloria
gean's
Custard
Salted Caramel
Tangerine &
Grapefruit Iced
Jam Donut
Lloria
Tean's
Tea
Gloria
gean's
Selection Of
Muffins
Peach
Lemon Lychee
Selection Od
Cakes
Mixed Berry
Chiller
Selection Of
Savoury Items
Cold Brew Iced
Selection Of Pies
Coffee Black
Iced Mocha
Вапапa Bread
Cold Brew Iced
Coffee White

Transcribed Image Text:Product's life cycle The product is yet to be made and strategically planned. The company needs to test the product then proceed to production and distribution; Then the firm will move to introductory stage by promoting the product using advertisements to convey information Sales and profits ($) Sales Profits Time to consumers and make them aware. Product development Introduction Growth Maturity Decline Therefore, it is in product development stage which the cost of expense is higher than profit since there is no profit at all in this Losses/ Investment ($) Since it is a brand-new product, it is in the "Product Development" stage. stage. Product strategy Buy 3 get a donut free After 11 stamps you'll get a free drink of choice Different packages (Bottles, Cans, Glasses) Clear, Instruction on how to use, Exp, mfg Flawless Highest Quality ingredients skin Brand Name Slide 6 Consultation from the salesperson

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Marketing Mix Strategy 1: PRODUCT Using Product marketing mix elements, please provide: · brief analysis of the company’s current product strategy for their current market by analysing their: o product mix (The Table of their current product Mix)