Channel members add value by bridging the major gaps of that separate goods andservices from those who would use them.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Quèstion 9
Channel members add value by bridging the major gaps of
that separate goods andservices from those who would use them.
a. place, time, and need
O b. time, place, and possession
O c. time, place, and form
O d. place, possession, and form
O e. place, need, and distribution
Transcribed Image Text:Quèstion 9 Channel members add value by bridging the major gaps of that separate goods andservices from those who would use them. a. place, time, and need O b. time, place, and possession O c. time, place, and form O d. place, possession, and form O e. place, need, and distribution
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