Compute a three-period moving average forecast given the demand for shopping carts for the last five periods. Period Demand 1           42 2           40 3           43 4           40 the 3 most recent demand 5           41

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Compute a three-period moving average forecast given the demand for shopping carts
for the last five periods.


Period Demand
1           42
2           40
3           43
4           40 the 3 most recent demand
5           41

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