Conduct a SWOT analysis of General Electric:  Internal Environment 1)  Finance 2)  Employees 3)  Market Share 4)  Product Line and Mix 5)  Intellectual Property 6)  Locations/distribution 7)  Brand 8)  Corporate Culture 9)  Any other organizational resources External Environment (1) Competitor Analysis (list all major and conduct analysis of one major competitor) (2) Technological  (3) Political (4) Legal (5) Economical (6) Social / Cultural Notes: Think critically; provide the reason / why the strength, weakness, opportunity and threat is relevant. Provide 10 total Strengths and Weaknesses with at least 4 Strengths, 4 Weaknesses and provide 8 Opportunities and Threats with at least 3 Opportunities (one must be the product), 3 Threats (one must be competition).  Note one opportunity should highlight your product; one threat should address a competitor

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Conduct a SWOT analysis of General Electric: 

Internal Environment

1)  Finance

2)  Employees

3)  Market Share

4)  Product Line and Mix

5)  Intellectual Property

6)  Locations/distribution

7)  Brand

8)  Corporate Culture

9)  Any other organizational resources

External Environment

(1) Competitor Analysis (list all major and conduct analysis of one major competitor)
(2) Technological 
(3) Political
(4) Legal
(5) Economical
(6) Social / Cultural

Notes: Think critically; provide the reason / why the strength, weakness, opportunity and threat is relevant.

Provide 10 total Strengths and Weaknesses with at least 4 Strengths, 4 Weaknesses and provide 8 Opportunities and Threats with at least 3 Opportunities (one must be the product), 3 Threats (one must be competition). 

Note one opportunity should highlight your product; one threat should address a competitor.

Please provide references.

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