Conglong Limited is a manufacturing company. Conglong’s accountant has just calculated the ratios for the latest financial year and obtained industry averages for these ratios. However, the accountant is unable to provide any insight into what Conglong Limited’s ratios reveal when compared with the industry averages.   The company’s ratios and the ratios for industry averages are detailed below.   Ratio Conglong Limited Industry averages RoCE 15% 36% Sales to total capital employed (Asset turnover) 1.5 times 3 times Operating profit margin 10% 12% Gross profit 40% 30% Current ratio 1 time 2 times Quick Acid ratio 0.6 times 1.6 times Inventory days 60 days 15 days Trade receivables days 60 days 30 days Trade payables days 20 days 30 days Interest cover 3 times 5 times   Required: Identify and explain the nature of five (5) challenges associated with the use of ratio analysis.

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Chapter15: Financial Statement Analysis
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Conglong Limited is a manufacturing company. Conglong’s accountant has just calculated the ratios for the latest financial year and obtained industry averages for these ratios. However, the accountant is unable to provide any insight into what Conglong Limited’s ratios reveal when compared with the industry averages.

 

The company’s ratios and the ratios for industry averages are detailed below.

 

Ratio

Conglong Limited

Industry averages

RoCE

15%

36%

Sales to total capital employed (Asset turnover)

1.5 times

3 times

Operating profit margin

10%

12%

Gross profit

40%

30%

Current ratio

1 time

2 times

Quick Acid ratio

0.6 times

1.6 times

Inventory days

60 days

15 days

Trade receivables days

60 days

30 days

Trade payables days

20 days

30 days

Interest cover

3 times

5 times

 

Required:

  1. Identify and explain the nature of five (5) challenges associated with the use of ratio analysis. 

 

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