Consider a linear demand model to explain the quantity demanded for a product: where Q = quantity sold, Price = price of the product, Income = purchaser’s income, Advert = advertising. The following data was collected in year 2018. The company spends millions of money in advertisements. The company wants to know how advertisement as well how other factors affect the quantity of units sold. The results are as follows: Model Summary R 0.986 R2 0.973 Standard error of estimate 6.9872 Variables Coefficient Std error Sig Constant 205.862 19.354 0.000 Price -12.242 1.407 0.000 Income 1.414 0.422 0.015 Advert -3,344 1.798 0.112 Interpret and write a report based on the results obtained above.

Consider a linear demand model to explain the quantity demanded for a product: where Q = quantity sold, Price = price of the product, Income = purchaser’s income, Advert = advertising. The following data was collected in year 2018. The company spends millions of money in advertisements. The company wants to know how advertisement as well how other factors affect the quantity of units sold. The results are as follows: Model Summary R 0.986 R2 0.973 Standard error of estimate 6.9872 Variables Coefficient Std error Sig Constant 205.862 19.354 0.000 Price -12.242 1.407 0.000 Income 1.414 0.422 0.015 Advert -3,344 1.798 0.112 Interpret and write a report based on the results obtained above.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter4: Estimating Demand

Section: Chapter Questions

Problem 1E

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Model Summary
R	0.986
R²	0.973
Standard error of estimate	6.9872
Variables	Coefficient	Std error	Sig
Constant	205.862	19.354	0.000
Price	-12.242	1.407	0.000
Income	1.414	0.422	0.015
Advert	-3,344	1.798	0.112