Consider the car manufacturer Toyota. The firm offers two brands, Toyota and Lexus, with similar models. Assume the following willingness to pay for two car models: What if Toyota charges $25,000 for the Camry and $39,000 for the Lexus ES? Is this pricing scheme incentive compatible? If not, assuming the prices for Camry's are fixed, what should the price of Lexus be? Table 10.1 Consumer Valuations for Camrys and ESs Toyota Camry Lexus ES Budget consumer $28,000 $31,000 Luxury consumer $30,000 $43,000

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Consider the car manufacturer Toyota. The firm offers two brands, Toyota and Lexus, with similar
models. Assume the following willingness to pay for two car models: What if Toyota charges $25,000 for
the Camry and $39,000 for the Lexus ES? Is this pricing scheme incentive compatible? If not, assuming
the prices for Camry's are fixed, what should the price of Lexus be?
Table 10.1
Consumer Valuations for Camrys
and ESs
Toyota Camry
Lexus ES
Budget consumer
$28,000
$31,000
Luxury consumer
$30,000
$43,000
Transcribed Image Text:Consider the car manufacturer Toyota. The firm offers two brands, Toyota and Lexus, with similar models. Assume the following willingness to pay for two car models: What if Toyota charges $25,000 for the Camry and $39,000 for the Lexus ES? Is this pricing scheme incentive compatible? If not, assuming the prices for Camry's are fixed, what should the price of Lexus be? Table 10.1 Consumer Valuations for Camrys and ESs Toyota Camry Lexus ES Budget consumer $28,000 $31,000 Luxury consumer $30,000 $43,000
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