Consider the following graph.9.Where Do Advertising Dollars Go?Other16%Print32%DirectMail20%RadioTV8%24%B Click here for the Excel Data File(a) What kind of display is this?O Column chartO Line chartO Standard pie chart(b-1) Identify its strengths, using the tips and checklists shown in this chapter.Labels on Y-axisO Use of gridlinesO Source identifiedO Source(b-2) Identify its weaknesses, using the tips and checklists shown in this chapter.O Non-zero originO Distracting picturesO Dramatic titleO Other( Prev9 of 19Next >

Pie chart is circular graph which is divided into 4 to 6 slices which represent the different…

Answered: Consider the following graph. 9. Where…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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I need help answering these 3 questions 2.For retailers and channel members, an important method of forecasting sales is A.time series models B.econometric models C.sales force composite estimates D.point-of-sales (POS) based projections 3. In primary research, once data has been collected and the questionnaire has been coded, the next step for the researcher is to A.analyze the data B.interpret the data results C.make recommendations from the findings D.input the data into a computer program 4.Among the sampling decisions that must be made, researchers must select the _____, which is the group of individuals who will be included in the survey. A.sample size B.sampling procedure C.sampling unit D.random probability sample
b) Use exponential smoothing with a smoothing constant of 0.30 to forecast the sales. Assume that last period’s forecast for month 1 is equal to actual to begin the procedure. b. Which method do you think is best? Is this an improvement over the weighted average- use MAD only ?
Urgent plz: None of answers provided previously were correct. Need correct answers. Organized A statistical program is recommended. The quarterly sales data (number of copies sold) for a college textbook over the past three years follow. Quarter Year 1 Year 2 Year 3 1 1,690 1,800 1,850 2 940 900 1,100 3 2,625 2,900 2,930 4 2,500 2,360 2,615 compute the quarterly forecasts for year 4. (Round your answers to the nearest ten.) quarter 1 forecast ________ quarter 2 forecast_______ quarter 3 forecast ________ quarter 4 forecast _______ Based upon the seasonal effects in the data and linear trend, compute the quarterly forecasts for year 4. (Round your answers to the nearest ten.) quarter 1 forecast ________ quarter 2 forecast_______ quarter 3 forecast ________ quarter 4 forecast _______
In the Stokely Company, marketing makes a sales forecast by developing a sales force composite. Meanwhile, operations makes a forecast of sales based on past data, trends, and seasonal components. The operations forecastusually turns out to be 20 percent less than the forecast of the marketing department. How should forecasting in this company be done?
If ABC Corporation has following historical data about sales volume: Years Sales Years Sales Years Sales Years Sales 2001 110 2006 99 2011 100 2016 110 2002 112 2007 101 2012 104 2017 111 2003 122 2008 95 2013 108 2018 109 2004 111 2009 98 2014 102 2019 114 2005 104 2010 96 2015 115 2020 112 Note: All the sale values are in thousands. Required: Which type of forecasting approach is suitable for this type of data? Which forecasting technique is best to employ in order to forecast the above data? And also define the suggested technique. Calculate the predicted values by employing the discussed technique in part (b) on the above data.
How can PepsiCo Allign training of their employee to their organizational goals and department goals to increase the sales and employee performance so define by considering following domains? 1.introduction of organization and training need analysis2.research/ training method used by PepsiCo3.findings of training and transfer of training4. Discussion or evaluation of training5.conclution
5. it is a tool that allows managers to make educated estimates on revenue and cost of the business in order to cope with uncertainties of the future a.estimating b. guesing c. forecasting d. benchmarking
Critical Thinking Are there any potential challengesthat could arise related to the use of customer lifetimevalue (CLV) as a means of determining the allocation ofresources to current or potential customer groups? Ifso, what might these challenges be?
Discuss one (1) alternative to downsizing using an example from an actual company to justify the use of this alternative. Your example must demonstrate the impact of using this approach and why is was more suitable than downsizing.
The solution of coping with natural differences between marketing and production functions is to do what two things? Develop an equitable set of measurements and promote strong lines of communication Merge functional areas and improve forecasting Improve forecasting and maximizing productivity Appoint a single manager for both functions andproduce tosales forecasts Provide training on team techniques and coordinate reporting.
1) Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.
Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

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